Rules


Internetics 2020 Rules


The Rules are set by The Institute, the founder and organizer of the competition. If you have  any questions please teodora.calin [at] institute.ro.

Chapter I. Description
Chapter II. Eligibility
Chapter III. Rights and obligations
Chapter IV. How to Enter
Chapter V. Copyright
Chapter VI. Deadlines
Chapter VII. Entry Fees
Chapter VIII. Jury
Chapter IX. Awards



Chapter I. Description

Art.1. Internetics awards the best online strategies and communication ideas that developed into online websites, tools or campaigns. Internetics is the first branding, marketing and online advertising competition in Romania. The festival reaches this year its 20th edition.
Art.2. Internetics can receive entries into 3 main categories: Digital Platforms, Digital Strategies & Digital Campaigns.


Chapter II. Eligibility

Participants eligibility

Art.3. Any Romanian company or agency that created the work / the campaign can enter the competition. The works can be submitted by companies or online agencies, full-service agencies, PR agencies, media agencies and others, with the approval of all parties or by the clients themselves, who developed and implemented the creative ideas with online in-house departments. To present an accurate image of the online advertising market, agencies must submit works for which they are responsible for the main creative idea, not only for the implementation process, with credits to all the other involved agencies or entities.
Art.4. The organizers do not request documents proving the approval of all the involved entities in the entry form; still, participants must inform and take consent from all involved parties and take full responsibility for the submitted entries. The participants should credit all companies and agencies involved in the submitted works.

Entries eligibility

Art.5. Entries must be created by Romanian registered companies and for the Romanian market.
Art.6. Participants can enter works in all categories and in one or more sections, depending on the category. Participants can submit a work in more than one section (only if it fits), in all sections & sub-categories, except for SITES in Digital Platforms (where you must choose between "Website” and „Microsite” – the same web platform cannot be entered in both sections) and COMMUNITIES in Digital Strategies (where you must choose between „Brand Associated Communities” and „Brand Built Communities”, depending on your type of community). In Digital Campaigns, the chosen section must represent the brand and its main activity, not the specifics of the campaign (e.g.: a campaign for a beer brand must be submitted in the „FMCG – Drinks” section, no matter the subject of the campaign). For campaigns developed as a collaboration between two brands from different areas, the participant can choose the sub-category that best fits its entry, from the two main activities of the involved brands.
Art. 7. An entry can be submitted in 3 sections at maximum (an entry meaning a campaign or different components of the same campaign). Each form must be filled in separately and the content must be adapted according to each section, to best explain the work and its presence in the specific section.
Art.8. The organizers can decline an entry if it isn’t considered eligible, after discussing the reasons with the participant.
Art.9. Each entry is paid for separately.
Art.10. To enter the Internetics competition, your work must have run between 4th of October 2019 and 20th of August 2020. You can enter a work introduced on the market earlier or that ends after the mentioned period, but having a minimum of two thirds within the eligible period and showing results for the same eligible period. For websites and digital platforms no longer active, the participants must show to the judges, in the entry form, the online version, in the form in which it ran in the eligible period (4th of October 2019 – 20th of August 2020). Keep in mind that a winning entry is an entry that can provide results, so please read all the criteria before entering, to be sure you have all the information needed for the judging stage.

Entries that are not eligible

Art.11. Organizers will not accept entries that contain illegal, abusive, obscene or threatening content or sexually / racially abusive content.
Art.12. Organizers will not accept entries that are not created in Romania, by Romanian companies and adapted versions of international campaigns. The participant can enter a campaign part of an international strategy, showing the local component, with original strategy, idea and implementation.
Art.13. Organizers will not accept entries that are not fully functional (e.g.: websites or applications with pages / sections under construction or malfunctioning).
Art.14. Organizers will not accept entries if the participant did not pay the entry fee until August 31st September 9th, 6 p.m.

Chapter III. Rights and obligations

Art.15. Participants have the following rights:

a) to submit an entry into more categories or sections;
b) to be informed about the entry fees and entry requirements;
c) to use the "Participant" / "Nominee" / "Winner" title in order to promote themselves.

Art.16. Participants have the following obligations:

a) to fully respect the competition Rules;
b) to fill in the entry form in English; still, the creative reel must be presented in the original language, as it appeared online;
c) to pay the entry fees by August 31st September 9th, 6 p.m. by respecting the payment rules;
d) to provide current and real data in the entry form; to use as sources for the data trafic.ro, Google/Facebook Analytics, SATI or other third party entities; to give specific KPIs depending on the section;
e) to provide the organizers with the entry details to be published on the website – for this, the participant should double check all information filled in the entry form, hence www.internetics.ro will publish the data exactly as it is written in the form. Also, the information will be used for credits in the communication process pre and post event;
f) not to mention the entrant name on the entry forms and materials (exceptions: if the name is a signature on the website and cannot be removed or the entry is a self-promo material).
g) in addition to the entry form for each submitted work, the participant will be required to send specific promo materials for the Internetics Awarding Ceremony 2020, on a different deadline, closer to the event. Depending on the format of the event, the organizers will announce the participant what materials are needed and the deadline for submitting (e.g.: a case study movie explaining the work, team photos)

Organizers can refuse an entry, should any of the above not be respected.

Art.17. Other reasons for disqualification:

a) modifying or adapting the content during the entries or judging period;
b) a work that has been copied and the organizer has evidence to support this.


Chapter IV. How to Enter

Art.18. Participants can enter the competition by filling in an entry form on this website after creating an account, between July 27th and August 27th September 7th 2020, 6 p.m.
Art.19. Organizers will thoroughly check all entry forms within 2 days after the closing date for the entries and will send them back to the participants to be corrected, should the entry have any problems or missing data.
Art.20. For an entry to be validated, participants must pay the entry fee by August 31st September 9th, 6 p.m. The payment is made via bank transfer (one payment for all submitted works). The Organizer will contact the Participant for all details regarding the payment.

Internetics 2020 categories and sections:

1.  Digital Platforms

A. SITES, MOBILE & CRAFT
1.1. SITES

1.1.1. Websites
1.1.2. Microsites
 
1.2. MOBILE      

1.2.1 Mobile Apps
1.2.2. Mobile Campaigns
1.3. DIGITAL CRAFT
         1.3.1. Best Website Design
         1.3.2. Best Website Content
         1.3.3. Best App Design

B. SOCIAL MEDIA
         1.4.1. Viral Video
         1.4.2. Viral Non-Video
         1.4.3. Social Media Pages
         1.4.4. Social Media Special Mechanics
         1.4.5. Influencer Marketing

2. Digital Strategies

2.1. COMMUNITIES
         2.1.1. Brand Associated Communities
         2.1.2. Brand Built Communities

2.2 ONLINE BRANDED CONTENT

2.3. DIGITAL BRAND EXPERIENCE

2.4. GAMIFICATION

3. Digital Campaigns

3.1. FMCG – Food
3.2. FMCG – Drinks
3.3. FMCG –Non-Food
3.4. Services
3.5. Retail
3.6. Durables
3.7. Art, Culture, Media and Entertainment
3.8. Social campaigns, political and awareness messages
3.9. Others

Art. 21. Each section of the competition has a different set of criteria for the judging phase, with different weighting factors. There are four main criteria: Idea, Strategy, Content & Execution and Results and two extra, dedicated to some specific sections:  Usability & User Experience and Design. See the Criteria page on the website before submitting your case. For the first round of judging, each criteria will get a grade from the judges and the final grade will consist on a weighted average for each work.

Chapter V. Copyright

Art.22. Entries materials and descriptions will remain property of the organizers.
Art.23. Organizers reserve the right to use participants' names, entry names, public case-studies or other public materials in order to promote the competition.
Art.24. Organizers take no responsibility for the entries, should these contain any copyright infringing materials. Participants take full responsibility for all materials.


Chapter VI. Deadlines

Art.25. The deadline for entering your works is August 27th September 7th 2020, 6 p.m. and for the payment August 31st September 9th, 6 p.m. Organizers can extend the entry & payment deadline.
Art.26. Participants must call / write the organizers if they receive no payment forms or entry confirmation.

Chapter VII. Entry Fees

Art.27. Due to these exceptional circumstances, the entry fees for this edition will be: 125 euro, plus VAT for the Digital Platforms category, 150 euro, plus VAT for the Digital Strategies category and 175 euro, plus VAT for the Digital Campaigns category. The "Social campaigns, political and awareness messages" section from Digital Campaigns can be entered for free, if the brand/client is an NGO or civic initiative. The payment is made via bank transfer; all the details for the payment will be send by the organizers after the entrant submits all cases.
Art. 28. Special Discount: participants will benefit from an additional 10% discount for at least 10 entries submitted into the competition.
Art.28. Participants must pay a different fee for every entry, but all entries should be paid with a single payment / invoice. An entry is considered to be 1 work in 1 section.

Chapter VIII. Jury

Art.29. The jury is made up of the best online marketing professionals.
Art.30. Judging is made online in two judging rounds, in September – October 2020. Judges will be divided into groups: a special jury for the Digital Platforms category, one for Digital Strategies and one for Digital Campaigns. They will choose the nominees, the Silver and Gold in each category and the Grand Prix in Digital Campaigns and also the special distinctions of the competition: Best Use of Technology and others (if decided so).
Art.31. The jury can move an entry in a different category or they can remove an entry if it does not respect the entry rules. There will be no refunds for disqualified entries or withdrawals after the closing date.

Chapter IX. Awards


Art. 32. The Jury will choose the winners and nominees for all the categories and sections. The trophies are as follows: for each section in the Digital Platforms, Digital Strategies and Digital Campaigns there will be a Gold and a Silver; in the Digital Campaigns category there will also be a Grand Prix, chosen from the Gold winners of all the sections from the Digital Campaigns.
The Digital Platforms category has the following sections: Websites and Microsites (in the SITES sub-category), Mobile Apps and Mobile Campaigns (in MOBILE sub-category), Best Website Design, Best Website Content and Best App Design (in the DIGITAL CRAFT sub-category), Viral Video, Viral Non-Video, Social Media Pages, Social Media Special Mechanics and Influencer Marketing (in the SOCIAL MEDIA sub-category).

The Digital Strategies category has the following sections: Brand Associated Communities and Brand Built Communities (in the COMMUNITIES sub-category), ONLINE BRANDED CONTENT, DIGITAL BRAND EXPERIENCE and GAMIFICATION (considered as sections in the big category).

The Digital Campaigns category has the following sections: FMCG – Food, FMCG – Drinks, FMCG – Nonfood, Services, Retail, Durables, Art, Culture, Media and Entertainment, Social campaigns, political and awareness messages and Others.
Art. 33. The Jury can choose not to award a trophy in certain sections / categories or to award more than one trophy per section/category.
The Grand Prix trophy will be awarded only if at least one Gold was awarded in the category. The jury can decide not to award the Grand Prix if no Gold is considered best of the category.

Art.34. Distinctions:

The agency with the most points gathered in the competition receives the Agency of the Year title, the client with the most points gathered in the competition receives the Digital Client of the Year title.

Points are as follows:

For Digital Platforms:

- each nominee in any section gets 5 points;
- for each SILVER in any section the participant gets 10 points;
- for each GOLD in any section the participant gets 15 points;
- if a participant gets an award in one section, it will receive the points assigned for the Silver or Gold award, without the points for the nominee in the same section;

For Digital Strategies:

- each nominee in any section gets 10 points;
- for each SILVER in any section the participant gets 20 points;
- for each GOLD in any section the participant gets 30 points;
- if a participant gets an award in one section, it will receive the points assigned for the Silver or Gold award, without the points for the nominee in the same section;

For Digital Campaigns:

- each nominee in any section gets 15 points;
- for each SILVER in any section the participant gets 30 points;
- for each GOLD in any section the participant gets 45 points;
- for the GRAND PRIX, the participant gets 60 points;
- if a participant gets an award in one section, it will receive the points assigned for the Silver or Gold award, without the points for the nominee in the same section;
- if a participant gets the Grand Prix, it will receive the points assigned for the Grand Prix, without the points for the Gold received in its section;

In the case of a tie between the total number of points won by Agencies, the winner will be determined in accordance with the followings:

- the agency with the Grand Prix trophy for the Digital Campaigns category is the winner. If there is still a tie or no Grand Prix was awarded, then:
- the agency with the highest number of Gold & Silver trophies obtained in the Digital Campaigns category is the winner. If there is still a tie, then:
- the agency with the highest overall number of Gold & Silver trophies in Digital Strategies is the winner. If there is still a tie between Agencies, then:
- the agency with the highest overall number of Gold & Silver trophies among all categories is the winner. If there is still a tie between Agencies, then:
- the agency with the highest number of highest ranking trophies (Gold or Silver - if no Gold is awarded) is the winner.

Points go to the entity that submitted and paid for the entry and not to other credited agencies from the competition. If a work has a co-author, that co-author will receive the same points (not valid for credited agencies).

e.g.: if an agency wins with a work, it will receive the assigned points for that award. If the same agency is credited by another participant as second agency and this participant also wins, the credited agency will not receive extra points, only the participant who submitted the work.

The same system applies for the Digital Client of the Year in case of a tie.

Other distinctions:

Best Use of Technology (the campaign that uses technology in an innovative way)
 

Important:

- The distinction is a separate award chosen by the jury in the judging session, no submission is required
- The distinction doesn’t get points and doesn’t count for the Agency of the Year / Digital Client of the Year title.
- The Jury/organizers can choose not to offer the distinction, if no participant is considered suitable.
- Each jury group will nominee suitable works from their category to compete for the special Best Use of Technology award. The full jury will vote all nominated works and choose the Best Use of Technology Award.

For any inquiries about the competition, please contact teodora.calin@institute.ro. Best of luck!