Competition://2021


The 2021 competition has 3 main categories addressing advertising campaigns, activations & tools: Digital Platforms, Digital Strategies & Digital Campaigns. See below the full list.

1 Digital Platforms
This category focuses on the different type of mediums & tactics used in the online & digital communication process and it talks about Sites, Mobile & Social Media.
1. 1 SITES
1. 1. 1 Websites
General websites created for a brand, as part of a communication effort. You can enter a website that appeared before the eligibile period, showing the strategy and the content for the eligible period.

!Not accepted into the competition: online versions of offline publishers (websites of magazines, newspapers etc).
1. 1. 2 Microsites
Websites dedicated to a specific campaign of a brand, with a definite start & end time.
1. 2 MOBILE
Mobile apps or campaigns (creative and innovative use of mobile media) created for any operating systems (iOS, Android, Blackberry, Windows or others) in order to promote a brand, as part of a specific brand campaign.

! You can’t enter here mobile apps which are not related with an existing brand (the app itself cannot be considered a brand)
1. 2. 1 Mobile Apps
Mobile apps created for any operating systems (iOS, Android, Blackberry, Windows or others) in order to promote a brand, as part of a specific brand campaign.
1. 2. 2 Mobile Campaigns
Mobile campaigns with a creative and innovative use of mobile media, created for any operating systems (iOS, Android, Blackberry, Windows or others) in order to promote a brand, as part of a specific brand campaign.
1. 3 DIGITAL CRAFT
1. 3. 1 Best Website Design
The website with the best interface & best visual experience.
1. 3. 2 Best Website Content
The website with the best content, storytelling that best engages the user and offers him a genuine experience with the brand.
1. 3. 3 Best App Design
The brand app with the best interface & best visual experience. The app can be created for any type of device: it can be made for social media, mobile or for a new technology: AR, VR etc.
1. 4 SOCIAL MEDIA
1. 4. 1 Viral Video
Creative video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The video materials must be created by a brand, as part of a communication effort. Do not enter here online video campaigns, just that video that went viral.
1. 4. 2 Viral Non Video
Non-video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The materials must be created by a brand, as part of a communication effort. Do not enter here full campaigns, just that non-video material that went viral.
1. 4. 3 Social Media Pages
Social media pages created in order to promote a brand – using Facebook, YouTube, Instagram, TikTok, Pinterest,Twitter and so on. Your entry must demonstrate how your social media strategy helped increase and maintain your audience on a period of at least 6 months in the eligible time period.
1. 4. 4 Social Media Special Mechanics
Special Mechanics created in order to promote a brand, using a special social media channel mechanism (social media apps, posts, comments, tag, hashtag, challenges, tweets, follow and so on).

e.g.: contests, user generated content, brand incentives
1. 4. 5 Influencer Marketing
Campaigns or activations meant to promote a brand through the use of social influencers or content creators, using their existing community of engaged followers on social media.
 
2 Digital Strategies
This category focuses on special types of strategic thinking, no matter the type of the medium used. It’s about how did you communicate a brand and it talks about Communities, Online Branded Content, Digital Brand Experience & Gamification.
2. 1 COMMUNITIES
Any type of website, microsite, social media channel, online tool used in order to promote a brand through a community. It must be more than an online platform communicating the brand’s products or services (for this, see the others categories), the executions/activations must demonstrate how the brand best talks to a community, offering relevant content and a strong experience with the brand. The members of the community must be actively involved in interactions with other members and with the brand itself.
2. 1. 1 Brand Associated Communities
Digital executions/ special activations used to connect a brand with an existing community, by offering specially tailored content for their values and lifestyle.

e.g.: special online cross-promotion using another brand’s community, special sponsorships activation
2. 1. 2 Brand Built Communities
Digital executions/ special activations used to create & maintain a community around a brand, that shares its values and resonates to its messages.
2. 2 ONLINE BRANDED CONTENT
Original online content created for a brand, such as: audio-video materials, photographs, advertising spots that initially appeared on the internet and that promote a brand. The content must be created independently or along with a producer, by integrating the brand in the existing format.
2. 3 DIGITAL BRAND EXPERIENCE
Special apps/instalations/executions based on new technologies created in order to promote a brand and that interacts with the audience.

It is meant to showcase how you can create a brand experience beyond traditional online advertising.

e.g.: kinect instalations, augmented reality, Smart TV apps, special digital outdoors with an interactive/online component
2. 4 GAMIFICATION
Creative or innovative use of advertising games or game mechanics involving a brand in order to engage the user in brand positioning campaigns, created on platforms such as website, social media apps, mobile apps & others.
 
3 Digital Campaigns
This category joins all efforts together. You must focus here on presenting at least 3 online or digital different mediums. If your campaign involved other offline mediums, tell the jurors, but detail in your entry form what you did in online or digital.
3. 1 FMCG – Food
Campaigns that promote food brands of any type (e.g.: meat, dairy products, condiments, sweets, fruit and vegetables).
3. 2 FMCG – Drinks
Campaigns that promote alcoholic and non-alcoholic drinks brands (e.g. beers, wines, water, juice, coffee, tea and other drinks).
3. 3 FMCG –Non Food
Campaigns that promote goods with a short life-time, except food and drinks.
3. 4 Services
Campaigns that promote services brands (e.g.: financial and banking services, telecommunications services, electric power, water or internet providers, other types of services).
3. 5 Retail
Campaigns that promote brands of retail companies such as supermarkets, restaurants, gas stations and other retailers or private labels of supermarkets, restaurants, gas stations.
3. 6 E-Commerce (NEW SECTION)
Campaigns that promote brands of e-retailers and e-commerce, with general or specific merchandise.
3. 7 Durables
Campaigns that promote brands of products with a longer life-time (e.g.: audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances).
3. 8 Art, Culture, Media and Entertainment
Campaigns that promote brands of artistic, cultural or entertainment products.

!Not accepted into the competition: online publishers or the online version of offline publications.
3. 9 Social Campaigns
Campaigns that promote social and awareness messages created for NGOs, public institutions or civic initiatives.
3. 10 Others
Campaigns that promote brands that do not fit in any other section.
 

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If you cannot give certain data, please write "not the case".


Please upload here a generic image that best represents your work.The image must be 500x375 pixels. It will be used to illustrate your work on the website and in publicity materials in communicating the entrants, finalists and winners. The chosen image should be in the original language of the work, please do not translate it.


All the fields are mandatory.
If you cannot give certain data, please write "not the case".