This category joins all efforts together. You must focus here on presenting at least 3 online or digital different mediums. If your campaign involved other offline mediums, tell the jurors, but detail in your entry form what you did in online or digital.
3. 1 FMCG – Food
Campaigns that promote food brands of any type (e.g.: meat, dairy products, condiments, sweets, fruit and vegetables).
3. 2 FMCG – Drinks
Campaigns that promote alcoholic and non-alcoholic drinks brands (e.g. beers, wines, water, juice, coffee, tea and other drinks).
3. 3 FMCG –Non Food
Campaigns that promote goods with a short life-time, except food and drinks.
3. 4 Services
Campaigns that promote services brands (e.g.: financial and banking services, telecommunications services, electric power, water or internet providers, other types of services).
3. 5 Retail
Campaigns that promote brands of retail companies such as supermarkets, restaurants, gas stations and other retailers or private labels of supermarkets, restaurants, gas stations.
3. 6 E-Commerce
Campaigns that promote brands of e-retailers and e-commerce, with general or specific merchandise.
3. 7 Durables
Campaigns that promote brands of products with a longer life-time (e.g.: audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances).
3. 8 Art, Culture, Media and Entertainment
Campaigns that promote brands of artistic, cultural or entertainment products.
!Not accepted into the competition: online publishers or the online version of offline publications.
3. 9 Social Campaigns
Campaigns that promote social and awareness messages created for NGOs, public institutions or civic initiatives.
3. 10 Others
Campaigns that promote brands that do not fit in any other section.