This category focuses on the different type of mediums & tactics used in the online & digital communication process and it talks about Sites, Mobile & Social Media.Mobile apps or campaigns (creative and innovative use of mobile media) created for any operating systems (iOS, Android, Blackberry, Windows or others) in order to promote a brand, as part of a specific brand campaign.

! You can’t enter here mobile apps which are not related with an existing brand (the app itself cannot be considered a brand) 

This category focuses on special types of strategic thinking, no matter the type of the medium used. It’s about how did you communicate a brand and it talks about Communities, Online Branded Content, Digital Brand Experience & Gamification.Any type of website, microsite, social media channel, online tool used in order to promote a brand through a community. It must be more than an online platform communicating the brand’s products or services (for this, see the others categories), the executions/activations must demonstrate how the brand best talks to a community, offering relevant content and a strong experience with the brand. The members of the community must be actively involved in interactions with other members and with the brand itself.Original online content created for a brand, such as: audio-video materials, photographs, advertising spots that initially appeared on the internet and that promote a brand. The content must be created independently or along with a producer, by integrating the brand in the existing format. Special apps/instalations/executions based on new technologies created in order to promote a brand and that interacts with the audience.

It is meant to showcase how you can create a brand experience beyond traditional online advertising.

e.g.: kinect instalations, augmented reality, Smart TV apps, special digital outdoors with an interactive/online componentCreative or innovative use of advertising games or game mechanics involving a brand in order to engage the user in brand positioning campaigns, created on platforms such as website, social media apps, mobile apps & others. 

This category joins all efforts together. You must focus here on presenting at least 3 online or digital different mediums. If your campaign involved other offline mediums, tell the jurors, but detail in your entry form what you did in online or digital.Campaigns that promote food brands of any type (e.g.: meat, dairy products, condiments, sweets, fruit and vegetables).Campaigns that promote alcoholic and non-alcoholic drinks brands (e.g. beers, wines, water, juice, coffee, tea and other drinks).Campaigns that promote goods with a short life-time, except food and drinks.Campaigns that promote services brands (e.g.: financial and banking services, telecommunications services, electric power, water or internet providers, other types of services).Campaigns that promote brands of retail companies such as supermarkets, restaurants, gas stations and other retailers or private labels of supermarkets, restaurants, gas stations.Campaigns that promote brands of e-retailers and e-commerce, with general or specific merchandise.Campaigns that promote brands of products with a longer life-time (e.g.: audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances).Campaigns that promote brands of artistic, cultural or entertainment products.

!Not accepted into the competition: online publishers or the online version of offline publications.Campaigns that promote social and awareness messages created for NGOs, public institutions or civic initiatives.Campaigns that promote brands that do not fit in any other section.