This category joins all efforts together. You must focus here on presenting at least 3 online or digital different mediums. If your campaign involved other offline mediums, tell the jurors, but detail in your entry form what you did in online or digital.
3. 1 FMCG – Food
Campaigns that promote food brands of any type (e.g.: meat, dairy products, condiments, sweets, fruit and vegetables).
3. 2 FMCG – Drinks
Campaigns that promote alcoholic and non-alcoholic drinks brands (e.g. beers, wines, water, juice, coffee, tea and other drinks).
3. 3 FMCG –Non Food
Campaigns that promote goods with a short life-time, excepting food and drinks.
3. 4 Services
Campaigns that promote services brands (e.g.: financial and banking services, telecommunications services, electric power, water or internet providers, other types of services).
3. 5 Retail
Campaigns that promote brands of retail companies such as supermarkets, restaurants, gas stations and other retailers.
3. 6 Durables
Campaigns that promote brands of products with a longer life-time (e.g.: audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances).
3. 7 Art, Culture, Media and Entertainment
Campaigns that promote brands of artistic, cultural or entertainment products.
Not accepted into the competition: online publishers or the online version of offline publications.
3. 8 Social campaigns, political and awareness messages
Campaigns that promote social, awareness and political messages for NGOs, civic initiatives or for brands, but only as part of a CSR brand platform.
3. 9 Others
Campaigns that promote brands that do not fit in any other section.