Websites or microsites designed for any screen including desktop and mobile, created for a brand as part of an ongoing communication effort or for a specific brand campaign, with a definite start & end time (e.g., for a specific promotion, launch of a product, others). You can enter a website or a microsite that appeared before the eligible period, but showing the strategy, content and results for the eligible period.

! Not accepted into the competition: online versions of offline publishers (websites of magazines, newspapers etc.).
Fill in the formMobile apps created for any operating system (iOS, Android, Blackberry, Windows or others) in order to promote a brand, as part of a specific brand campaign or as part of a specific communication effort. You can enter a mobile app that appeared before the eligible period, but showing the strategy, content and results for the eligible period.

! You can't enter mobile apps here which are not related with an existing brand (the app itself will not be considered a brand).
Fill in the formThe website or microsite with the best interface & best visual experience.Fill in the formThe website or microsite with the best content, storytelling that best engages and offers the user a genuine experience with the brand.Fill in the formThe brand app with the best interface & best visual experience. The app can be created for any type of device: it can be made for social media, mobile or for a new or emerging technology.Fill in the form 

Social media pages created in order to promote a brand - using Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, X and so on. Your entry must demonstrate how your social media strategy helped increase and maintain your audience for a period of at least 6 months in the eligible time period.Fill in the formSpecial Mechanics created in order to promote a brand, using a specific social media channel mechanism (posts, comments, messages, tags, hashtags, challenges, follow, filters, takeovers and so on).Fill in the formAny type of website, microsite, social media channel, online tool or other digital executions designed to engage, build or maintain an online community of a brand, that shares its values and resonates to its messages. It must be more than an online platform communicating the brand's products or services (for this, see the other categories), the executions/activations must demonstrate how the brand best talks to a community, offering relevant content and a strong experience with the brand. For ongoing platforms, present the strategy, content and results for the eligible period. Fill in the formCampaigns or activations meant to promote a brand through the use of social influencers or content creators, using the influencer’s existing community of engaged followers on social media. Fill in the form 

Creative video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The video materials must be created for a brand, as part of a communication effort. Do not enter here full video series or online video campaigns, just that video that went viral.Fill in the formSingular online videos made especially for the online media that promote a brand or integrates a brand’s products and services. It can be a short or a long form video such as brand manifestos, online advertising spots or other types of online single videos. Do not enter here an episode of an online video series.
Fill in the formOnline videos series consisting of at least 3 videos made especially for the online media that promote a brand or integrate a brand’s products or services, while simultaneously engaging and entertaining an audience. The series can have short or long form videos, but not exceeding a 15 minutes duration / video. For brand podcasts, see the dedicated section.Fill in the formVideo or audio podcasts produced and promoted by a brand, that focuses on storytelling and engaging content. A successful one will highlight brand messaging and overall ethos while providing value to the listener through entertainment, education or information. To enter the competition, the entry must show at least 3 episodes that aired online in the eligible period. Not accepted into the competition are podcasts produced by individuals or other types of content creators, nor podcasts in which a brand is present as a partner or supporter with specific product placements or tailored content developed by a producer in order to integrate a brand into the podcast’s storyline. Fill in the form 

Special apps, installations or executions based on new technologies created in order to promote a brand. This category is meant to showcase how you can create a brand experience beyond traditional online advertising, a digital brand experience set up to interact and engage with consumers. Experiences can include, but are not limited to: immersive content, augmented or virtual reality, digital components, wearable technology, outdoor installations, multi-screen and multi-dimensional experiences, voice activation or innovative mobile technologies, 360° video experiences, NFTs, Metaverse activations.Fill in the formBranded games or game mechanics developed in order to promote a brand. This category is meant to showcase creative or innovative use of games and game mechanics developed and set up to interact and engage with consumers through gaming content. The branded games or the game mechanics can be created on, but are not limited to, platforms such as websites and microsites, social media channels, mobile, console or others.Fill in the formDigital executions or special activations designed by a brand in order to be part of the conversation surrounding a season, holiday or another known cultural event or as a real-time response to a spontaneous moment happening in the society. Fill in the form 

Digital campaigns that used a rich mix of online and digital channels in order to promote a brand. If your campaign also had also offline components, tell the jurors, but detail in your entry form what you did in online or digital. Your case should explain with accuracy your digital objectives, your digital strategy and furthermore address only digital results, isolating only those actions, numbers and effects generated through digital mediums, in order to justify the category fit.Campaigns that promote food brands of any type (e.g., meat, milk and dairy products, condiments, sweets & desserts).Fill in the formCampaigns that promote alcoholic and non-alcoholic drinks brands (e.g., beers, wines, water, juice, coffee, tea and other drinks).Fill in the formCampaigns that promote consumer goods brands with a short life-time, except food and drinks (e.g., beauty & care products, cleaning & household products).Fill in the formCampaigns that promote services brands (e.g., financial and banking services, telecommunications services, electric power, water or internet providers, other types of services); digital or online products or services developed by services brands (e.g., banking apps, utility apps or other utility platforms).Fill in the formCampaigns that promote brands of retail companies such as supermarkets, restaurants, bars & coffee shops, gas stations and other retailers; private labels of retail companies; digital or online products or services developed by retail companies (e.g., mobile apps, online delivery platforms of physical stores, loyalty cards or other loyalty platforms). Fill in the formCampaigns that promote brands of restaurants, fast-food chains, quick service, casual dining, bars & coffee shops or other types of restaurants; digital or online products or services developed by restaurants (e.g., mobile apps, online delivery platforms of physical stores, loyalty cards or other loyalty platforms).Fill in the formCampaigns that promote brands of e-retailers and e-commerce, with general or specific merchandise, including here general delivery apps that deliver a wide range of products from different retailers.Fill in the formCampaigns that promote brands of products with a longer life-time (e.g., audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances).Fill in the formCampaigns that promote brands of artistic, cultural, media or entertainment products or services (e.g., cultural & art institutions, cultural events / festivals, publications & media stations, digital platforms, sport institutions or sport events).

! Not accepted into the competition: online publishers or the online version of offline publications.Fill in the formCampaigns that promote social and awareness messages created for NGOs, foundations, public institutions or civic initiatives.Fill in the formCampaigns that promote brands from industries that do not fit in any other section.Fill in the form 

This category searches for those digital campaigns, single digital activations or unique digital communication efforts in which a brand takes on big social and environmental issues, with the aim of improving communities and lives. Works can be submitted here only by for-profit brands, coming from any industry. The brands may have developed & implemented the project alongside an NGO, but the brand must be owner or co-owner of the project, not just a partner of the NGO via sponsorships. If the work also had also offline components, tell the jurors, but detail in your entry form what you did in online or digital, how your brand used its digital marketing platforms or how it used a new technology to make a change for good. The works will be evaluated based on the idea & the strategy developed in order to address the social issue, content & execution, results & impact. This category seeks to showcase and celebrate best practices and examples of brands that take action and contribute in making the world a better place.

! Keep in mind that social campaigns developed by or for NGOs must be submitted in the "Social Campaigns" section from the Digital Campaigns category.Fill in the form