Judging criteria

Legend
The main idea of your work, how you chose the right insight and created a work for the brand’s specifics.
The jury will keep in mind first the strategy chosen by each participant in order to achieve his goals, and secondly the way the participant not only achieved them, but also surpassed them.
The content is the information offered by each work. It can be text, music, video, animation. Quality content has to be clear, concise, engaging, relevant for and in line with the public.
The jury will evaluate the way the project achieved its objectives, reached and surpassed the target. The efficiency will be evaluated in correlation with the objectives, whether they are business, behavioral or perceptual/attitudinal objectives.
Websites/application with a high level of usability and user experience anticipate the diversity of the users’ requests (from the web design to the format of the downloadable documents). User experience refers to the technology used on the website/applications and to its correct functionality. It means that all the actions will be easily performed: fast loading, correct links, functional and relevant new technologies. The work has to be functional cross-platform and has to be browser independent.
The design refers to the visual aspect of the work. Web design has to: have a high quality execution; be original; be in line with the content; be relevant for the target audience and for the message it has to convey.

 Idea

 Strategy

 Content & Execution

 Results

 Usability & User Experience

 Design

1 Digital Platforms
1. 1 SITES
1. 1. 1 Websites
20%
20%
20%
20%
10%
10%
1. 1. 2 Microsites
20%
20%
20%
20%
10%
10%
1. 2 MOBILE
1. 2. 1 Mobile Apps
20%
20%
20%
20%
10%
10%
1. 2. 2 Mobile Campaigns
30%
20%
20%
20%
10%
1. 3 DIGITAL CRAFT
1. 3. 1 Best Website Design
20%
20%
10%
20%
30%
1. 3. 2 Best Website Content
20%
20%
30%
20%
10%
1. 3. 3 Best App Design
20%
20%
10%
20%
30%
1. 4 SOCIAL MEDIA
1. 4. 1 Viral Video
30%
20%
20%
30%
1. 4. 2 Viral Non Video
30%
20%
20%
30%
1. 4. 3 Social Media Pages
30%
30%
20%
20%
1. 4. 4 Social Media Special Mechanics
30%
30%
20%
20%
1. 4. 5 Influencer Marketing
30%
30%
20%
20%
 
2 Digital Strategies
2. 1 COMMUNITIES
2. 1. 1 Brand Associated Communities
30%
30%
20%
20%
2. 1. 2 Brand Built Communities
30%
30%
20%
20%
2. 2 ONLINE BRANDED CONTENT
30%
20%
30%
20%
2. 3 DIGITAL BRAND EXPERIENCE
30%
20%
20%
20%
10%
2. 4 GAMIFICATION
30%
20%
20%
20%
10%
 
3 Digital Campaigns
3. 1 FMCG – Food
20%
30%
20%
30%
3. 2 FMCG – Drinks
20%
30%
20%
30%
3. 3 FMCG –Non Food
20%
30%
20%
30%
3. 4 Services
20%
30%
20%
30%
3. 5 Retail
20%
30%
20%
30%
3. 6 Durables
20%
30%
20%
30%
3. 7 Art, Culture, Media and Entertainment
20%
30%
20%
30%
3. 8 Social campaigns, political and awareness messages
20%
30%
20%
30%
3. 9 Others
20%
30%
20%
30%