Published on 14 September 2020
The 20 years anniversary edition of Internetics gathered over 200 submitted works by 53 agencies and companies. The entries submitted in this year's competition will be judged by 62 marketing and digital communication specialists.
There are 3 groups of judges, one for each main category of this year's competition: Digital Platforms, Digital Strategies and Digital Campaigns. Each jury group will assign the trophies in every section of its category.
This year's Internetics Jury Chair will be Kris Hoet | Global Chief Innovation Officer, FCB.
You can read more about Kris Hoet here
The Digital Platforms category has 70 entries submitted in the Sites, Mobile, Digital Craft and Social Media sub-categories. A new section was added this year, the "Influencer Marketing" section, which has the most submitted works in the Digital Platforms category - 24 projects.
Meet the Digital Platform jurors:
Alex Dona | Marketing Mindset, Anca Roman | Corporate Affairs & Communication Manager, FrieslandCampina România, Aneta Pleșa | Agency Partner Manager, Google România, Anne-Marie Ionescu | Marketing Manager, Magic FM & Rock FM, Arina Ureche | General Manager, BRAT, Camelia Petrescu | Associate Director, Unlock Market Research, Crina Chiru | Consumer Communication Manager, Orange România, Cristian Clita | Co-create IKEA Community coordinator, IKEA of Sweden, Cristian David | Digital Marketing Director, Kaufland România, Cristian Manafu | Managing Partner, Evensys, Cristina Miclea | Marketing Director, Albalact, Cristina Micu | Marketing, Customer & Digital Director, King Fisher Brico Depot, Dan Petre | Business Developer, D&D Research, Daniela Hristofor | Ariel & Tide Brand Manager, Procter & Gamble South East Europe, Eliza Șerban | East Balkans Sr. Marketing Manager Snacks, PepsiCo România, Ioana Vieru | Brand & Product Marketing Manager, Visa România, Irina Pocovnicu | Digital Marketing Consultant & Founder, Digitalize, Iuliana Maratu | Head of Brand and Marketing Communication, E.ON Energie România, Mihai Tănase | Head of Digital & CRM, Groupe Renault România, Ruxandra Mocanu | Independent Marketing Consultant, Sorina Diaconu | Marketing Director, Group MedLife, Valentina Vesler | Communication & Advertising Director, Valvis Holding, Vica Schipor | Social Media Manager - România, Bitdefender and Wenka Booij | Head of Marketing & Brand, ING România.
With the same number of 70 entries submitted, the next category is Digital Strategies. It has the Brand Associated Communities and Brand Built Communities (grouped in the Communities sub-category), Online Branded Content, Digital Brand Experience and Gamification sections. Online Branded Content has the most submitted projects, not only in the Digital Strategies category, but also in the entire competition - a total of 33 works.
Digital Strategies category has the following jurors:
Adriana Muscalu | Senior Research and Business Consultant, Exact Business Solutions, Ana Vișian | E-Commerce Manager, Urban Monkey & Frufru.ro, Andra Voicu | Manager Portfolio & Content Strategy, Philip Morris International, Andrei DumitraÅŸcu | Marketing & Communication Director, Secom România, Andrei Lăscuț | Head of Brand Strategy, The Temple, Carmen Popa-Nemoiu | Country Growth Manager, Revolut România, Cosmina Frîncu | Brand Communication Manager, BRD Groupe Société Générale, Costin Radu | Independent Strategy Consultant, Cristina Avram | Marketing Manager, AVON România, Dan Zloteanu | Business Consultant & Marketing Researcher, MRI / The Network, Elena-Mădălina Șerban | Business Development and Marketing - Emerging Markets expert, Business Architects HEB, Eleodor Ghenoiu | Head of Brand and Advertising Management, Enel România, Ivan Laketa | Head of Marketing, Bringo, Liliana Martin | Communication Strategy and Planning Manager, Vodafone România, Lucia Antal | Head Research & Development, PRO TV, Mădălina Mitru | Marketing Manager Doncafe & Fort, Strauss România, Maria Chelemen | Marketing, Digital, Loyalty and Customer Care Manager, MOL România, Raluca Alexandrescu | Loyalty & Ecommerce Marketing Director, Mega Image, Raluca Nicolaescu | Head of Marketing, Mastercard România, Ramona Ciocodei | Communications & Digital Manager, McDonalds and Simona Andrei | Brand Manager, Pernod Ricard România.
The third category - Digital Campaigns - is updated from the former Interactive Campaigns category and has 68 entries submitted in the following 9 sections: FMCG - Food, FMCG - Drinks, FMCG -Non food, Services, Retail, Durables, Art/Culture/Media & Entertainment, Social campaigns/political & awareness messages and Others. The section with the most submitted projects is "Social campaigns, political and awareness messages" with 18 works, followed by "Retail" with 11 entries.
The Digital Campaigns jurors:
Adina Nica | Partner Garrison Group; Research & Strategy Consultant, Open-I Research, Alina Crangă | Group Brand Manager, Kandia Dulce, Anca Zamfirescu | Consumer Insights Senior Manager Balkans, Nielsen, Anda Lazăr | Brand Manager, UniCredit Bank, Bogdan Toacșe | Senior Department Manager Brand Management, OMV Petrom Marketing, Bogdan Èšurcanu | Commercial Manager, Ursus Breweries, Ciprian Postelnicu | Head of Media, Telekom România, Cristina Hanganu | Director of Communication & CSR, Lidl România & Vicepresident Global Women in PR România, Daria Gonța | Senior Brand Manager Water, Dairy & New Beverages România, The Coca-Cola Company, Georgiana Oltenescu | Group Head Marketing and Communication, Globalworth, Greta Redeleanu | Marketing Director, Regina Maria, Ioana Mârzac-Sigarteu | Corporate Communication Manager, Samsung Electronics România, Kai Heuser | Group Creative Director, R/GA Berlin, Laura Mihăilă | Head of Marketing, BCR, Mihai Bonca | Senior Consultant, Brand Architects, Monica Dudău | Brand Manager Storia.ro & OLX Imobiliare, Tina Crețu | Senior Digital Marketing Manager KFC, Pizza Hut & Taco Bell and Victor Kapra | Online consultant.
This year's Internetics jury brings together over 60 Romanian marcomm specialists, researchers, media & publishing specialists and marketing & online communication consultants. Because the Judging Process will be held in two online judging phases, the Internetics 2020 Jury will also have a series of guest judges made of marketing and online advertising professionals from Sweden, Netherlands and Germany.
Internetics 2020
A project by: The Institute
Presented by: UniCredit Bank
Supported by: Absolut, IQOS & YouTube