This category focuses on the different type of mediums & tactics used in the online & digital communication process and it talks about Sites, Mobile & Social Media. 

This category focuses on special types of strategic thinking, no matter the type of the medium used. It's about how did you communicate a brand and it talks about Communities, Online Branded Content, Digital Brand Experience & Gamification.Any type of website, microsite, social media channel, online tool used in order to promote a brand through a community. It must be more than an online platform communicating the brand's products or services (for this, see the others categories), the executions/activations must demonstrate how the brand best talks to a community, offering relevant content and a strong experience with the brand. The members of the community must be actively involved in interactions with other members and with the brand itself.Original online content created for a brand, such as: audio-video materials, photographs, advertising spots that initially appeared on the internet and that promote a brand. The content must be created independently or along with a producer, by integrating the brand in the existing format.Special apps/installations/executions based on new technologies created in order to promote a brand. This category is meant to showcase how you can create a brand experience beyond traditional online advertising, a digital brand experience set up to interact and engage with consumers. Experiences can include, but are not limited to: immersive content, augmented/virtual reality/digital components, wearable technology, outdoor installations, multi-screen and multi-dimensional experiences, voice activation or innovative mobile technologies, 360° video experiences, NFTs, Metaverse activations.Branded games or game mechanics developed in order to promote a brand. This category is meant to showcase creative or innovative use of games and game mechanics developed / set up to interact and engage with consumers through gaming content. The branded games or the game mechanics can be created on, but are not limited to, platforms such as websites and microsites, social media channels, mobile, console or others.  

This category joins all efforts together. This category seeks to showcase best practices and examples of digital campaigns that used a rich mix of online and digital channels in order to promote a brand. If your campaign had also offline components, tell the jurors, but detail in your entry form what you did in online or digital.Campaigns that promote food brands of any type (e.g., meat, milk and dairy products, condiments, sweets & desserts)Campaigns that promote alcoholic and non-alcoholic drinks brands (e.g., beers, wines, water, juice, coffee, tea and other drinks)Campaigns that promote consumer goods brands with a short life-time, except food and drinks (e.g., beauty & care products, cleaning & household products)Campaigns that promote services brands (e.g., financial and banking services, telecommunications services, electric power, water or internet providers, other types of services); digital or online products or services developed by services brands (e.g., banking apps, utility apps or other utility platforms)Campaigns that promote brands of retail companies such as supermarkets, restaurants, bars & coffee shops, gas stations and other retailers; private labels of retail companies; digital or online products or services developed by retail companies (e.g., mobile apps, online delivery platforms of physical stores, loyalty cards or other loyalty platforms) Campaigns that promote brands of e-retailers and e-commerce, with general or specific merchandise, including here general delivery apps that deliver a wide range of products from different retailersCampaigns that promote brands of products with a longer life-time (e.g., audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances)Campaigns that promote brands of artistic, cultural, media or entertainment products or services (e.g., cultural & art institutions, cultural events / festivals, publications & media stations, digital platforms, sport institutions or sport events)

! Not accepted into the competition: online publishers or the online version of offline publications.Campaigns that promote social and awareness messages created for NGOs, public institutions or civic initiatives.Campaigns that promote brands from industries that do not fit in any other section. 

This new category searches for those digital campaigns, single digital activations or unique digital communication efforts in which a brand takes on big social and environmental issues, with the aim of improving communities and lives. Works can be submitted here only by for-profit brands, coming from any industry. The brands may have developed & implemented the project alongside an NGO, but the brand must be owner or co-owner of the project, not just a partner of the NGO via sponsorships. If the work had also offline components, tell the jurors, but detail in your entry form what you did in online or digital, how your brand used its digital marketing platforms or how it used a new technology to make a change for good. The works will be judged by a dedicated jury based on the idea & the strategy developed in order to address the social issue, content & execution, results & impact. This category seeks to showcase and celebrate best practices and examples of brands that take action and contribute in making the world a better place.