Case Studies 2013

Case Studies of the winning works – Internetics 2013

 

4inmasina - iLeo & Arsenoaiei&Matasel

 

Winner Others - Websites, microsites and blogs promoting brands
BRONZE Winner Websites, microsites and blogs promoting brands

 

Client: Arsenoaiei - Matasel
Agency: iLeo
Campaign launch: April 1st, 2013
Promoted in the following media: imedia & blogs

 


BACKGROUND
80% of all running cars in a city have only one passenger. This fact causes traffic jams, polution, high transport costs and a lot of wasted time for all of us. Although the idea of an efficient traffic and shared transportation in the city isn't new, it wasn't until technology and social media boom that allowed us to create instruments that can bring people together for shared transportation in cities all over the country, in order to reduce this negative impact.

[Read more]

ExperimentalistRO - Kubis

 

Winner FMCG - Drinks - Websites, microsites and blogs promoting brands
SILVER Winner Websites, microsites and blogs promoting brands

 

Client: Grolsch
Agency: Kubis
Campaign period: October 2012 - ongoing
Promoted in the following media: social media, brand ambassador and target relevant websites

 


BACKGROUND
Grolsch is a brand that provokes, listens and talks to modern and creative people that want to push forward their unconventional perspective and imagination. Our problem was that those people are almost unreachable because they reject all traditional media. We had to find a way to reach and engage them without disrupting their normal online behavior.

 

 

[Read more]

 

Pegas - New Models Launch - Publicis Bucharest

 

Winner Durables - Interactive Campaigns - Digitally Led Campaigns
GOLD Winner Interactive Campaigns - Digitally Led Campaigns

 

Client: Atelierele Pegas
Agency: Publicis Bucharest
Campaign period: May 11th 2013 - July 1st 2013
Promoted in the following media: Facebook

 


BACKGROUND
In 2012, Pegas has made its comeback on the market with one bike model: Strada, which was a major success. In 2013, Pegas extended the product line with three new models: Clasic, Mini, Practic. Our job was to develop a launch campaign and generate online pre-orders until the first batch of bikes arrived in the store. The big challenge was that we had to make people wait for two months - in high season - and not buy any other bikes until the arrival of the Pegas models. And we did just that.

[Read more]