telecom

Competition://2015

The competition has 7 categories addressing to advertising campaigns, activations & tools: Culture, Communities, Web, Social Media, Mobile, Digital Brand Experience & Interactive Campaigns.


  • 1. CULTUREOnline tools used by a brand in a communication effort in order to produce a change in mentalities, to educate, to entertain, to give people a reason to talk about and to share information.
    • 1. 1. Viral Video

      Creative video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The video materials must be created by a brand, as part as a communication effort.

    • 1. 2. Viral Non Video

      Non-video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The materials must be created by a brand, as part as a communication effort.

    • 1. 3. Online Branded Content

      Online content created for a brand, such as: audio-video materials, photographs, advertising spots that initially appeared on the internet and that promote brands. The content must be created independently or along with a producer, by integrating the brand in the existing format.

    • 1. 4. Online Advertising Games

      Creative or innovative use of advertising games involving a brand in order to engage the user in brand positioning campaigns, created on platforms such as website, social media apps, mobile apps & others.

  • 2. COMMUNITIESAny type of website, microsite, social media channel, online tool used in order to promote a brand through a community. It must be more than an online platform communicating the brand’s products or services (for this, see the others categories), the executions/activations must demonstrate how the brand best talks to a community, offering relevant content and a strong experience with the brand.
    • 2. 1. Brand Associated Communities

      Digital executions/ special activations used to connect a brand with an existing community, by offering specially tailored content for their values and lifestyle. e.g.: special sponsorships activation, special online cross-promotion using another brand’s community.

    • 2. 2. Brand Built Communities

      Digital executions/ special activations used to create & maintain a community around a brand, that shares its values and resonates to its messages.

  • 3. WEB
    • 3. 1. Web Platforms
      • 3. 1. 1. Websites

        General websites created for a brand, as part of a communication effort.

        !Not accepted into the competition: online publishers or online versions of offline publishers.
        ! You can enter a website submitted in previous years, but showing the structure & content for the eligible period mentioned in the „Rules” section.

      • 3. 1. 2. Microsites

        Websites dedicated to a specific campaign of a brand, with a definite start & end time.

      • 3. 1. 3. Brand Blogs

        Blogs dedicated to a brand, as a supporting platform for showing the brand’s values.

    • 3. 2. Web Platforms - Craft
      • 3. 2. 1. Best Website Design

        The website with the best interface & best visual experience

      • 3. 2. 2. Best Website Content

        The website with the best content, storytelling that best engages the user and offers him a genuine experience with the brand.

  • 4. SOCIAL MEDIA
    • 4. 1. Social Media Pages

      Social media pages created in order to promote a brand – using Facebook, Twitter, YouTube, Instagram, Pinterest and so on.

    • 4. 2. Social Media Apps

      Social Media apps created in order to promote a brand. Exceptions: 1. For mobile apps, please see the „Mobile” special category 2. For advertising games using a social media app please see the „Online Advertising Games” section, from the "Culture” category.

    • 4. 3. Social Media Special Mechanics

      Special Mechanics created in order to promote a brand, using a special social media channel mechanism (posts, comments, tag, hastahg, tweets, follow and so on).

      e.g.: contests, user generated content, brand incentives

    • 4. 4. Online PR Special Projects

      Online PR campaigns or activations meant to promote a brand, involving blogs or other online platforms, using a creative and original approach to communicate the brand – you can enter here influencers campaigns, bloggers campaigns, special online advertorials & others.

  • 5. MOBILE
    • 5. 1. Mobile Apps

      Mobile apps created for any operating systems (iOS, Android, Symbian, Bada, BB OS, RIM and Windows) in order to promote a brand, as part of a specific brand campaign. ! You can’t enter here mobile apps which are not related with an existing brand (the app itself cannot be considered a brand)

    • 5. 2. Mobile Campaigns

      Creative and innovative use of mobile media and devices like: mobile phones, tablets or different components or mobile services: video cameras, GPS, apps, games, SMS, special numbers.

    • 5. 3. Mobile Websites

      Mobile websites created for any operating systems (iOS, Android, Symbian, Bada, BB OS, RIM and Windows) in order to promote a brand. Mobile Websites can either be websites designed exclusively for mobile devices or responsive websites optimized for mobile devices. Not accepted into the competition: the mobile versions of online or offline publishers.

  • 6. DIGITAL BRAND EXPERIENCE

    Special apps/instalations/executions based on new technologies created in order to promote a brand and that interacts with the audience.
    It is meant to showcase how you can create a brand experience beyond traditional online advertising.

    e.g.: kinect instalations, augmented reality, Smart TV apps, special digital outdoors with an interactive/online component

  • 7. INTERACTIVE CAMPAIGNSFor both sub-categories, a campaign can be submitted if it has at least 3 online different executions with the same creative concept.

    e.g.: one website, one banner, one facebook app
    • 7. 1. Digital component of an integrated campaign
      the online part of an offline campaign, with other mediums involved (TV, radio, print, OOH or others).
      • 7. 1. 1. FMCG – Food

        Campaigns that promote food brands of any type (e.g.: meat, dairy products, condiments, sweets, fruit and vegetables).

      • 7. 1. 2. FMCG – Drinks

        Campaigns that promote alcoholic and non-alcoholic drinks brands (e.g. beers, wines, water, juice, coffee, tea and other drinks).

      • 7. 1. 3. FMCG –Non food

        Campaigns that promote goods with a short life-time, excepting food and drinks.

      • 7. 1. 4. Services

        Campaigns that promote services brands (e.g.: financial and banking services, telecommunications services, and electric power, water or internet providers, other types of services).

      • 7. 1. 5. Durables

        Campaigns that promote brands of products with a longer life-time (e.g.: audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances)

      • 7. 1. 6. Art, Culture, Media and Entertainment

        Campaigns that promote brands of artistic, cultural or entertainment products.

        Not accepted into the competition: online publishers or the online version of offline publications.

      • 7. 1. 7. Social campaigns, political and awareness messages

        Campaigns that promote charity, social brands or awareness and political messages.

      • 7. 1. 8. Others

        Campaigns that promote brands that do not fit in any other section.

    • 7. 2. Full Digital Campaign
      an exclusively online campaign, with no other mediums involved.
      • 7. 2. 1. FMCG – Food

        Campaigns that promote food brands of any type (e.g.: meat, dairy products, condiments, sweets, fruit and vegetables).

      • 7. 2. 2. FMCG – Drinks

        Campaigns that promote alcoholic and non-alcoholic drinks brands(e.g. beers, wines, water, juice, coffee, tea and other drinks.

      • 7. 2. 3. FMCG –Non food

        Campaigns that promote goods with a short life-time, excepting food and drinks.

      • 7. 2. 4. Services

        Campaigns that promote services brands (e.g.: financial and banking services, telecommunications services, electric power, water or internet providers, other types of services).

      • 7. 2. 5. Durables

        Campaigns that promote brands of products with a longer life-time (e.g.: audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances).

      • 7. 2. 6. Art, Culture, Media and Entertainment

        Campaigns that promote brands of artistic, cultural or entertainment products.

        Not accepted into the competition: online publishers or the online version of offline publications.

      • 7. 2. 7. Social campaigns, political and awareness messages

        Campaigns that promote charity, social brands or awareness and political messages.

      • 7. 2. 8. Others

        Campaigns that promote brands that do not fit in any other section.

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