Competition://2016

The competition has 7 categories addressing to advertising campaigns, activations & tools: Culture, Communities, Web, Social Media, Mobile, Digital Brand Experience & Interactive Campaigns.

1 CULTURE
Online tools used by a brand in a communication effort in order to produce a change in mentalities, to educate, to entertain, to give people a reason to talk about and to share information.
1. 1 Viral Video
Creative video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The video materials must be created by a brand, as part as a communication effort.
1. 2 Viral Non Video
Non-video materials made especially for the online media and meant to be used in online, that spread / become viral rapidly. The materials must be created by a brand, as part as a communication effort.
1. 3 Online Branded Content
Online content created for a brand, such as: audio-video materials, photographs, special features, advertising spots that initially appeared on the internet and that promote brands. The content must be created independently or along with a producer, by integrating the brand in the existing format.
1. 4 Online Advertising Games
Creative or innovative use of advertising games involving a brand in order to engage the user in brand positioning campaigns, created on platforms such as website, social media apps, mobile apps & others.
 
2 COMMUNITIES
Any type of website, microsite, social media channel, online tool used in order to promote a brand through a community. It must be more than an online platform communicating the brand’s products or services (for this, see the others categories), the executions/activations must demonstrate how the brand best talks to a community, offering relevant content and a strong experience with the brand.
2. 1 Brand Associated Communities
Digital executions/ special activations used to connect a brand with an existing community, by offering specially tailored content for their values and lifestyle. e.g.: special sponsorships activation, special online cross-promotion using another brand’s community.
2. 2 Brand Built Communities
Digital executions/ special activations used to create & maintain a community around a brand, that shares its values and resonates to its messages.
 
3 WEB
3. 1 Web Platforms
3. 1. 1 Websites
General websites created for a brand, as part of a communication effort.

!Not accepted into the competition: online publishers or online versions of offline publishers.
! You can enter a website submitted in previous years, but showing the structure & content for the eligible period mentioned in the „Rules” section.
3. 1. 2 Microsites
Websites dedicated to a specific campaign of a brand, with a definite start & end time.
3. 1. 3 Brand Blogs
Blogs dedicated to a brand, as a supporting platform for showing the brand’s values.
3. 2 Web Platforms - Craft
3. 2. 1 Website Design
The website with the best interface & best visual experience
3. 2. 2 Website Content
The website with the best content, storytelling that best engages the user and offers him a genuine experience with the brand.
 
4 SOCIAL MEDIA
4. 1 Social Media Pages
Social media pages created in order to promote a brand – using Facebook, Twitter, YouTube, Instagram, Pinterest and so on.
4. 2 Social Media Apps
Social Media apps created in order to promote a brand. Exceptions: 1. For mobile apps, please see the „Mobile” special category 2. For advertising games using a social media app please see the „Online Advertising Games” section, from the "Culture” category.
4. 3 Social Media Special Mechanics
Special Mechanics created in order to promote a brand, using a special social media channel mechanism (posts, comments, tag, hastahg, tweets, follow and so on).

e.g.: contests, user generated content, brand incentives
4. 4 Online PR Special Projects
Online PR campaigns or activations meant to promote a brand, involving blogs or other online platforms, using a creative and original approach to communicate the brand – you can enter here influencers campaigns, bloggers campaigns, special online advertorials & others.
 
5 MOBILE
5. 1 Mobile Apps
Mobile apps created for any operating systems (iOS, Android, Symbian, Bada, BB OS, RIM and Windows) in order to promote a brand, as part of a specific brand campaign. ! You can’t enter here mobile apps which are not related with an existing brand (the app itself cannot be considered a brand)
5. 2 Mobile Campaigns
Creative and innovative use of mobile media and devices like: mobile phones, tablets or different components or mobile services: video cameras, GPS, apps, games, SMS, special numbers.
5. 3 Mobile Websites
Mobile websites created for any operating systems (iOS, Android, Symbian, Bada, BB OS, RIM and Windows) in order to promote a brand. Mobile Websites can either be websites designed exclusively for mobile devices or responsive websites optimized for mobile devices. Not accepted into the competition: the mobile versions of online or offline publishers.
 
6 DIGITAL BRAND EXPERIENCE
6 DIGITAL BRAND EXPERIENCE
Special apps/instalations/executions based on new technologies created in order to promote a brand and that interacts with the audience.
It is meant to showcase how you can create a brand experience beyond traditional online advertising.

e.g.: kinect instalations, augmented reality, Smart TV apps, special digital outdoors with an interactive/online component
 
7 INTERACTIVE CAMPAIGNS
For both sub-categories, a campaign can be submitted if it has at least 3 online different executions with the same creative concept.

e.g.: one website, one banner, one facebook app
7. 1 Digital component of an integrated campaign
the online part of an offline campaign, with other mediums involved (TV, radio, print, OOH or others).
7. 1. 1 FMCG – Food
Campaigns that promote food brands of any type (e.g.: meat, dairy products, condiments, sweets, fruit and vegetables).
7. 1. 2 FMCG – Drinks
Campaigns that promote alcoholic and non-alcoholic drinks brands (e.g. beers, wines, water, juice, coffee, tea and other drinks).
7. 1. 3 FMCG –Non food
Campaigns that promote goods with a short life-time, excepting food and drinks.
7. 1. 4 Services
Campaigns that promote services brands (e.g.: financial and banking services, telecommunications services, and electric power, water or internet providers, other types of services).
7. 1. 5 Durables
Campaigns that promote brands of products with a longer life-time (e.g.: audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances)
7. 1. 6 Art, Culture, Media and Entertainment
Campaigns that promote brands of artistic, cultural or entertainment products.

Not accepted into the competition: online publishers or the online version of offline publications.
7. 1. 7 Social campaigns, political and awareness messages
Campaigns that promote charity, social brands or awareness and political messages.
7. 1. 8 Others
Campaigns that promote brands that do not fit in any other section.
7. 2 Full Digital Campaign
an exclusively online campaign, with no other mediums involved.
7. 2. 1 FMCG – Food
Campaigns that promote food brands of any type (e.g.: meat, dairy products, condiments, sweets, fruit and vegetables).
7. 2. 2 FMCG – Drinks
Campaigns that promote alcoholic and non-alcoholic drinks brands(e.g. beers, wines, water, juice, coffee, tea and other drinks.
7. 2. 3 FMCG –Non food
Campaigns that promote goods with a short life-time, excepting food and drinks.
7. 2. 4 Services
Campaigns that promote services brands (e.g.: financial and banking services, telecommunications services, electric power, water or internet providers, other types of services).
7. 2. 5 Durables
Campaigns that promote brands of products with a longer life-time (e.g.: audio-video equipment, cars and automobile products, computers, electrical appliances, furniture and household appliances).
7. 2. 6 Art, Culture, Media and Entertainment
Campaigns that promote brands of artistic, cultural or entertainment products.

Not accepted into the competition: online publishers or the online version of offline publications.
7. 2. 7 Social campaigns, political and awareness messages
Campaigns that promote charity, social brands or awareness and political messages.
7. 2. 8 Others
Campaigns that promote brands that do not fit in any other section.
 

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