The Internetics jury brings together branding, marketing and online advertising specialists from Romania.
The jury will award the best strategies and ideas implemented online, in all of the categories: Culture, Communities, Web, Social Media, Mobile, Digital Brand Experience & Interactive Campaigns.
This year we asked the jury members to invite marketing managers with similar job descriptions from European departments from the same company to judge the works for the online phase – therefore, we are pleased to welcome to the jury four special guests from Deutsche Telekom AG, Google, KFC Central & Eastern Europe & DISCOVERY NETWORKS CEEMEA.
The Jury will be chaired by Tony Högqvist, Executive Creative Director & Founder Perfect Fools.
The 2015 Internetics Jury has the following members:
JURY PRESIDENT: Tony Högqvist
Executive Creative Director & Founder, Perfect Fools, Sweden
Tony Högqvist co-founded Perfect Fools in 2002. Creative Director for productions for Adidas, Converse, KFC, Swarovski and many more. Högqvist’s work has earned a broad array of prizes at international festivals including Cannes Lions, D&AD, Eurobest and One Show leading Perfect Fools to be regularly sited as best in class in the world. He was recently honored as a digital pioneer by thefwa.com and lectures regularly on digital creativity at schools such as Hyper Island and Berghs. Always said he’d retire when he won a Cannes Grand Prix. He achieved it at the age of just 29 and he’s still going strong.
Co Founder, Lovelty
With over 15 years experience in communications and public relations, Alin worked in mass media (Meridian, Baricada and Radio Romania), political communication (Union of Right-Wing Forces and the Alliance for Romania), advertising (Ogilvy & Mather) and education (The Faculty of Communication and Public Relations – SNSPA).Also,Alin held at SNSPA the first class about online marketing and communication,from 2001 to 2004. He founded in 2002 New Media Agency, an interactive online agency, now part of The Group. Also, in 2002 he launched ComunicatedePresa.ro, a project for publishing, distribution and monitoring, used by over 20,000 users.
Brand Manager ABSOLUT, Pernod Ricard România
Senior Brand Builder
Andrei Lăscuţ began his career more than 11 years ago in the marketing department of an Internet Service Provider. He continued mixing marketing with IT and worked for a software company and in the last 6 years his experience boosted in FMCG and e-commerce. In 2010, at the start of the social media boom, Andrei build the digital marketing strategy for Ursus that promoted the brand to be the biggest in social media, in Romania. As a Brand Manager for Grolsch, Andrei developed the Grolsch brand positioning, creative platform, digital strategy and content pillars. He was part of the Grolsch global marketing team, as a marketing consultant, developing from Amsterdam the brand’s global digital marketing strategy. In the past years Andrei has developed together with IAA School the Digital Module, the first digital marketing school focused on digital marketing strategy. Currently, together with a team of top creative marketers, he is helping companies to reach their brand building objectives.
CEO, The Pole
Bogdan started off his career in the Government sector where he managed projects like The National e-Tax System (ghiseul.ro), the National Cloud Project and several multi-state projects mainly with the United States and South Korea. In 2013 he co-founded with 3 of his friends The Pole Society, a platform that has as a mission the complete change of the way people access and use OOH media. Earlier tis year, he co-founded his second venture where he sits as CMO, called Rage (Ten Machines Corp.) with the purpose of organizing bad feedback for brands and personalities and turning it into usable information.
Head of Media Department, Telekom Group Romania
Digital Marketer, Kiss FM, Magic FM, Rock FM
Head of data and b2b communication , Orange România
Agency&Youtube Lead, Google România
Senior Manager: International Media, Deutsche Telekom AG
Senior Brand Manager , The Coca-Cola Company
Iuliana Nedelcu has 15 years of marketing experience, starting her career in Danone where she worked both in commercial and consumer marketing. Since 2009, when she started her journey in Coca-Cola Company, she had the opportunity to work both on still brands (Water) as well as sparkling (Coca-Cola, Fanta, Sprite). In this period, she successfully managed key projects like Dorna baby platform, Poiana Negri rebranding and also she revitalized Sprite performance, by leading the creation of one of the most successful Sprite promotions, “Parental Control” that has won the Grand Effie in 2013. Starting end of 2014 she manages Coca-Cola brand development where she coordinated the implementation of many big programs like the anniversary of 100 years of Coca-Cola Contour bottle or “Share a kiss” campaign.
Branding Solutions and Innovations Lead CEE&GR, Google
Brand & Marketing Communication Director , Vodafone România
Head of Marketing, Provident Financial
Chief Marketing Officer , KFC, Pizza Hut, Pizza Hut Delivery și Paul Romania
Monica Eftimie is the Chief Marketing Officer (CMO) of the brands KFC, Pizza Hut, Pizza Hut Delivery and Paul Romania, since January 2013. In this position, she manages and coordinates all marketing activities for these brands on the local market, recommends and implements positioning and communication strategies to increase market share and brand awareness, determines and manages the annual marketing budget and develops marketing plans and projects. Previous to her appointment as CMO, she was Marketing Director of KFC and PHD Romania, developing and implementing local marketing campaigns for these brands. With over 10 years professional experience in the food industry, Monica started her career in marketing with internships at the Accor Group (France) and Saatchi & Saatchi Advertising. She further developed comprehensive marketing campaigns for some of the best known companies in the food industry. Monica Eftimie graduated Summa cum Laude with from Northwestern University and she also has a Master in Business Administration degree from Georgetown University. She is member of the Graduate Marketing Association, Women in Business, Washington, USA. Monica speaks fluent English and French.
Marketing Director, KFC Central & Eastern Europe
I began my journey with all things chicken in South Africa in 2009 when I joined Rainbow Chicken, the Puff Daddy of South African chicken supply and key supplier to KFC South Africa. I was soon lured downstream by the irresistible aroma of KFC in 2009. Landing in London in 2012 after a few months of travelling the world, the Colonel appeared again in a haze of eleven herbs and spices to offer me a position with KFC UK on Innovation. I am a creative at heart with a passion for learning and dreaming up new spaces we can travel to as a brand. From Adding Hope in South Africa to shaping the UK’s Breakfast, Lunch and Beverage innovation strategies. I am now focussed on being the catalyst for connecting our brand and partners to their best potential in Central & Eastern Europe.
Social Media Executive , Samsung Electronics European HQ
Marketing Manager South Eastern Europe, DISCOVERY NETWORKS CEEMEA
South East Europe Media Leader , Procter&Gamble
Marketing Manager Romania, Hungary, Moldova, HTC CEE
Creative Director, DISCOVERY NETWORKS CEEMEA
Director de Comunicare & PR, Valvis Holding
Independent Online Consultant and Freelancer Journalist
Profesional journalist from 1990 to 2008, working as an editor for Mediafax, assistant Editor in Chief for Ziarul Financiarul and New Media Content Manager at Publimedia.
Starting 2008 he is an independent online consultant and freelancer journalist. Web & technology blogger since 2006. Scholarships and information trips in Europe, USA, Japan and Korea.