Case Studies of the winning works – Internetics 2012
The Virtual Cup TimiÅŸoreana – GreenPixel
Winner FMCG - Drinks - Websites, micro sites and blogs promoting brands
Winner FMCG - Drinks - Interactive Campaigns - Digital component of an integrated campaign
GOLD Winner - Interactive Campaigns - Digital component of an integrated campaign
Client: Bere TimiÅŸoreana
Agency: GreenPixel
Campaign period: March 26th - May 2012
Promoted in the following media: website, social media, online
BACKGROUND
TimiÅŸoreana is the official sponsor of the Romanian Cup, sustaining the competition in the last 5 years. During this period, it has grown in importance, popularity and credibility. The competition is highly loved and appreciated, alongside players and teams promoting the real football values.
Napolact - Win a house on the hill, in Ardeal - Senior Interactive
Winner FMCG - Food - Interactive Campaigns - Digital component of an integrated campaign
SILVER Winner - Interactive Campaigns - Digital component of an integrated campaign
Client: FrieslandCampina"¨
Agency: Senior Interactive, Partners - Propaganda
Campaign period: March 15h - May 23th 2012
Promoted in the following media: ATL, BTL, PR, online, social media
BACKGROUND
The dairy market is very competitive and crowded, with constant innovation in product and communication and with frequent promotions such as as price discounts, 4 products for the price of 3, + 25% at the same price and so on.
Napolact needed to strengthen its positioning: Dairy respecting the tradition and values of the origin area, the heart of Ardeal. The innovation wasn’t the element which differentiates us from the rest, but the tradition itself, keeping the constant values over the years.
Additionally, Napolact is a brand that rewards the shoppers loyalty, so a first national promotion was something the market expected.
The Relaunch of the Pegas bikes – Publicis
Winner- Durables - Interactive campaigns - Digitally led campaigns
SILVER Winner- Interactive campaigns - Digitally led campaigns
Client: Atelierele Pegas
Agency: Publicis
Campaign period: April 21st 2012 - present
Promoted in the following media: Facebook
Case Study Movie
BACKGROUND
După o absenţă îndelungată, bicicletele Pegas au revenit pe piaţă în 2012. Brandul iconic al anilor ’70 – ’90 revenea cu un design modernizat al bicicletei cu ÅŸa lungă. Campania a parcurs patru faze în trei luni, timp în care le-am vazut pe toate: de la furtul unui prototip care a devenit o minicampanie pe Facebook până la apariÅ£ii surpriză ale bicicletelor în videoclipuri de peste 20 milioane de vizualizări pe Youtube.
URSUS Evolution – Kubis Interactive & Publicis
Winner - Art, culture, media and entertainment - Interactive campaigns - Digital component of an integrated campaign
BRONZE Winner- Interactive campaigns - Digital component of an integrated campaigns
Client: Ursus Breweries
Agency: Kubis Interactive & Publicis Bucharest
Campaign launch: May 15th 2013
URL:
https://www.facebook.com/UrsusRomania
http://www.youtube.com/user/ursusromania
http://ursus.ro/evolution
BACKGROUND
For those who are not familiar with the concept, URSUS Evolution is a music platform built to allow Romanian users to experiment something they are proud of: the progress / evolution of Romanian music. The approach is special: it is based upon a top class festival design (in terms of scene, communication, scenery) and upon bringing on a stage exquisite music from famous singers and from new faces from the Romanian music scene.
The main events were a series of concerts two days long in four different cities in Romania: Bucharest, Brasov, Cluj-Napoca and Mamaia.
The online Communication covered both pre-events and the main events, having an essential role in bringing new talent on stage, in generating a new level of experience and a close connection between artists and the public.
Romanians are smart - MRM Worldwide & McCann România
Winner FMCG - Food - Websites, micro sites and blogs promoting brands
SILVER Winner- Websites, micro sites and blogs promoting brands
Winner- Video Non Video - Online Media and Tools
Winner- Social Media Campaigns - Online Media and Tools
Winner FMCG - Food - Interactive campaigns - Digitally led campaigns
GOLD Winner- Interactive campaigns - Digitally led campaigns
Special Prize - Winner "Online Innovation of the Year"
Client: KandiaDulce - ROM
Agency: MRM Worldwide
Campaign Period: November 17th - December 1st 2011
Promoted in the following media: Social media, Facebook ads, banners
BACKGROUND
Rom Autentic chocolate bar became in time a brand considered representative for our country, a product made by Romanians for Romanians, for which they feel proud and close. Since “American Rom” campaign from 2010, this brand has solidified this perspective and began to work in a new communication direction.
In the same time, December 1st the National Day, is a moment that passes without the involvement or caring of the Romanians being, for most of the people, just another day off.
Manager SRL – MRM Worldwide
Winner- Telecommunications - Websites, micro sites and blogs promoting brands
BRONZE Winner- Websites, micro sites and blogs promoting brands
CWinner- Advertising Games - Online Media and Tools
Winner- Telecommunications - Interactive campaigns - Digitally led campaigns
Special Prize: Best Web Design
Client: Vodafone – Vodafone Business
Agency: MRM Worldwide
Campaign Period: December 5th 2011 – March 4th 2012
Promoted in the following media: Social media, Facebooks ads, banners
BACKGROUND
In october 2010, Vodafone Business started a communication platform with 6 real person working in a company called SRL- Carla, Ioana, Rares, Oli, Johnny and of course, Sere, the owner.
And because all that happens in a SRL is about building a business, Vodafone helps our characters by providing them with real solutions to their problems. Alex, the unseen person from Vodafone Business, is the one that knows what’s best for Sere and his team and the whole platform is based on this motto ” Got an idea? We’ve got solutions! Vodafone Business.”