Cristina Osiescu, Analytics Leader | Customer Success, joined NIQ in 2014, bringing 15+ years of experience in advertising (DDB, McCann-Erickson, Saatchi&Saatchi) and marketing management (Sensiblu, MOL, Wienerberger). This professional background, together with the 10+ years of deep analyses of the FMCG industries’ evolution, gives her a comprehensive perspective over the importance of Marketing, Market Research and the best ways to use data for building business success.