Arina Ureche is the General Manager of BRAT – Joint Industry Committee for Online, OOH and Print in Romania, coordinating for more than 20 years the activity of the association. In these years BRAT launched and developed relevant audience and consumer insights projects in the market, helping the industry to create common standards and independent & relevant tools necessary for its growth and development. Arina represents BRAT in the Board of international federations and associations. She is an Associate Professor at the Communication &Public Relations Faculty of SNSPA, in Bucharest, teaching media planning and audience measurement courses.
Before starting her job in BRAT, Arina spent five years as university assistant at the Polytechnic University of Bucharest teaching mathematics, and two years as Research Director at Publimedia, the leading publishing house in Romania at that time.