Virginia Radu
Marketing Manager Premium Portfolio, Bergenbier SA
Marketing leader with +12 years of experience, working on some of the biggest FMCG brands in the world.

Virgina is currently managing the premium beverages portfolio at Bergenbier SA, handling brands like Beck’s, Stella Artois, Corona, Staropramen, Madri Excepcional, Fresh 0.0 and Leffe. She delivers 360 impactful consumer campaigns and innovations every year, along a team of 4 amazing Brand Managers. She previously worked in Brand Management and Trade Marketing in Coca-Cola Hellenic on brands like Costa Coffee, Coca-Cola, Fanta, Sprite.

Virginia believes a good campaign can only be born at the intersection of science and art: data & insight driven, but also masterfully crafted in that surprising execution consumers can’t help but fall in love with.