Ștefan Teodorescu is an independent marketing consultant and trainer, specialised in brand strategy and capability building programs. Ștefan has over 20 years of experience in companies such as Unilever, Bergenbier, Fabryo Corporation, Ursus Breweries and Asahi International. He is the co-founder of Positive Strategy, a marketing strategy and leadership boutique that helps both local and international companies. Ștefan is also a professor at the IAA Marketing School and a member of the Romanian Effie Awards organising team.