In charge of both FASHION HOUSE Outlet Centers in Bucharest, Romania, Mia Deaconu is a seasoned marketing and communications professional with over 15 years of experience in retail and FMCG, specializing in brand strategy, content localization, and omnichannel campaign execution.

 

Currently Head of Consumer Marketing and PR at FASHION HOUSE Group, she has successfully led the launch of major outlet centers, adapted global retail strategies for local markets, and driven impactful campaigns across digital, PR, and ATL & BTL channels. Recognized for her strategic thinking, agility, and collaborative leadership, Mia combines data-driven insights with creative vision to deliver measurable business results.