Loredana has been shaping the marketing and communication landscape for over 15 years, curating major brands across banking, retail, HoReCa, and security sectors.

 

Today, at Up Romania, she designs and delivers both B2B and B2C marketing and communication strategies with a clear vision, where creativity is not an end in itself, but a tool for driving real impact.

Passionate about art, she seamlessly infuses visual inspiration into her projects, creating campaigns that not only communicate but weave beauty into measurable business KPIs. Loredana is the kind of leader who puts meaning first, values the people around her and believes in the transformative power of “it can be done.”