Liliana is Communication Strategy & Planning  Manager within Brand & Communication department in Vodafone Romania.  She leads the Digital media team (Brand & amp; Performance), Offline Media and Research team. She plays an active role in translating business objectives into communication objectives, leads consumer insights, concept testing and development of an integrated media strategy. Liliana has more than 15 years experience in communication, brand management across Telecom  & FMCG categories.