With over 15 years of expertise in marketing and communication, Lelia Mancaș has built a career across complex, fast-paced, and highly competitive sectors, including life insurance, health & fitness and financial solutions.

Since 2021, Lelia has been driving the growth and visibility of Edenred Romania – the  country’s leading provider of employee benefits – in her role as Marketing, Communication & CSR Director.

Under her leadership, Edenred Romania has delivered a series of industry firsts: the integration of meal cards into a food delivery platform, the launch of the first mobile app for employee benefits (Edenred Benefit), the introduction of the first eco-friendly and virtual cards on the Romanian market, the national campaign supporting small shops (The Voice of the Shops Near You), the creation of the first online content hub for Romanian entrepreneurs (Edenred Biztro Club), and the launch of the first nationwide program supporting local producers (Țara lui Mai Bine – The Land of Better).

Lelia holds a degree in European Studies from Babeș-Bolyai University, a master’s in International Business from the Bucharest University of Economic Studies, and a Leadership certification from Harvard Business Publishing.