Iraida Paiuc is the Sales & Marketing Manager for JYSK Romania and Bulgaria, overseeing the brand's growth and customer engagement in both markets. Since joining JYSK, she has played a pivotal role in expanding the retailer's presence, contributing to the opening of over 150 stores in Romania and 50 stores in Bulgaria by 2025.

Iraida's expertise lies in strategic marketing, retail development, and fostering strong team dynamics. Her leadership has been instrumental in adapting Scandinavian design principles to local consumer preferences, ensuring JYSK's offerings resonate with a diverse customer base. With a keen eye for market trends and a commitment to excellence, Iraida continues to drive innovation and growth within the organization.