With a strong focus on digitalization and agile practices, Ioana has led marketing and communication projects for Samsung, Müller, GoodMills, Willo, Doc.ro, FAN Courier, and eJobs, and coordinated CSR campaigns for UNICEF, Save the Children, the Motivation Foundation, and Special Olympics. A certified career coach and marketing trainer, she guides her personal and professional life by two core values: trust in people and kindness in action.

She joined Grupo Bimbo with its entry into the Romanian market through the acquisition of 16 factories and the Vel Pitar and 3Brutari bread brands. After launching Bimbo Romania’s expansion into Sweet Baked Goods and Salty Snacks, she assumed responsibility for Corporate Communications (internal and external), CSR strategy, and organizational transformation.

Passionate about nutrition and functional foods, she most enjoys reading on psychology and history, and her favorite place is outdoors, under the sun, playing with her 4-year-old son.