With 30 years in the market research industry, Alina is among the first specialists formed in this field in Romania after 1990. Her professional trajectory covers both firms from the market research industry as well as leading FMCG companies where she has coordinated the research and market intelligence teams. Since 2012, Alina has been running Ipsos South-East Europe, part of the French-based market research group. She is a constant conference speaker and content writing expert on various topics in the consumer research area. Alina is an MBA graduate in Management, Innovation and Sustainable Development at IFG Executive Education, Sorbonne, INSEEC Paris and Université Haute-Alsace.