E-commerce and growth practitioner. Currently leading e-commerce at OTTER Distribution; previously built and led marketing/growth at CyberGhost, Bitdefender, and Heimdal Security.

 

His work spans P&L ownership, acquisition and media efficiency, onsite experience and conversion, CRM/retention, and analytics. Alin cares about clear problem statements, testable hypotheses, and execution that ships on time. As an Internetics juror, in addition to the competitions' criteria, Alin is attentive of sharp insight grounded in research or data; a simple, coherent user journey; craft that serves the idea (not the other way around); and instrumentation that proves impact: revenue, retention, or efficiency.