With a journey beginning at 18, Andrei has well over a decade of expertise in digital marketing and multi-channel strategies. Initially focusing on mobile and direct marketing, he later expanded to leading large-scale data - driven campaigns and optimizing customer acquisition, retention, and upselling. His career has involved managing comprehensive marketing tools and teams, and he has delivered multi-channel customer experiences for brands like Oracle EMEA and EA Mobile. Currently, Andrei leads a digital marketing team at Raiffeisen Bank.