Andrei Cismaru is a seasoned marketing professional with a strong background in digital strategy, CRM, and customer engagement. He leads the CRM and Digital Platforms department at PENNY Romania, blending strategy with a healthy dose of creativity to keep the brand fresh and relevant.
Over the past decade, he has worked with some of the most dynamic brands in the Romanian market, helping them build meaningful connections with their audiences. He also writes at andreicismaru.ro, sharing honest takes on culture, media, tech, and the delicate balance between customer and brand perspectives.