With 23 years experience in brand and media communication and deepest knowledge of the Romanian telco market, Ruxandra is an enthusiast of the industry, strongly believing in the power of brands and communication to do more and better for the people, for the businesses, or the society as a whole.

Graduate of the Trade & Marketing Faculty within the Academy of Economic Studies in Bucharest, followed by a Master in Business Administration and a Master in Communication and Public Relations, she is internationally certified in Brand Metrics, Leadership Excellence, Creative Leadership and Strategic Planning.

She has successfully managed multiple brand communication and brand repositioning projects, with proven impact on the business performance and customers experience, getting the highest national and international recognition, for best telco communication performance in Romania & Europe, within festivals such as Effie Romania, Internetics, Cannes Lions, Effie Europe, Clio, Golden Drum, Eurobest, or Andy NY.