With an experience of over 20 years in developing integrated strategies for local and international brands, Simona manages the marketing and communication strategy for Samsung Romania and Bulgaria, being responsible for the flagship launches for the entire product portfolio in the markets of the region, as well as for the brand campaigns. In the role she has, Simona manages to combine creativity with a passion for numbers, while at the same time contributing to the building and strengthening of a high-performing marketing team. Together with the team she coordinates, Simona creates with each campaign new omnichannel experiences through which consumers can discover the innovative technology and the universe of the Samsung brand.