Innovative, resilient professional with over 25 years of proven experience in communications and public relations as a journalist, PR and Corporate Communications strategist, media relations expert, project manager, and people manager in Communications departments. A concise management and public relations provider for major companies with over 3,000 employees, directing teams, and projects for large-scale companies and international brands.

With a Bachelor’s degree in Journalism from the University of Bucharest, an MA degree in Communications and Public Relations from SNSPA, and an Executive MBA degree from Bucharest Business School (French-Romanian program INDE), Luiza’s career started in the media, as a reporter with Mediafax, and continued with different PR roles as a PR specialist and Head of External Communication with the Romanian National Television (TVR). 

In 2008, she joined the Public Relations Department at Renault Group Romania, where she coordinated the company’s PR projects as Head of the PR team for nine years before becoming Corporate Communications Director at Rogalski. Her professional background also includes four years of leading communication and CSR at Digi Group, as Head of PR & CSR Department. In 2021, she joined Revolut as Head of Communication in Romania and was promoted to a regional role within the company in 2024.

In the last 15 years, Luiza has been a close collaborator of academia, as a visiting lecturer at the University of Bucharest - Faculty of Journalism and Communication Sciences and the Faculty of Letters - teaching on crisis communication, PR campaigns evaluation, internal communications and organisational culture, corporate communications, and reputation management.