Alina is a full-stack advertising professional turned business developer, currently manages TikTok's partnerships with key advertisers in South Central Europe. With extensive background across the creative, media and startup worlds, she believes that curiosity is a superpower. She is adept at collaborating with clients from diverse verticals, focusing on expanding their businesses through omnichannel strategies. In her work at TikTok she has learned the true power of measuring the Return on Creative - a new paradigm of smart media planning.