Mădălina currently holds the position of Chief Marketing Officer at Flip.ro, a well-crafted and purposeful venture in the refurbished electronic devices space. Flip.ro stands as one of Romania's most valuable tech startups. Her goal is to establish Flip as a prominent brand throughout the region, a vision that has already materialized with successful expansions into Bulgaria and Hungary, closely following Greece. She aspires to position Flip as the expert in aspirational pre-owned electronics within the CEE market.

Before embarking on her journey with Flip, Mădălina laid the foundation for IQOS's digital marketing growth. She was instrumental in assembling a dynamic team from the ground up. Prior to this milestone, Mădălina garnered extensive experience through a series of brand management positions, both within Romania and internationally, showcasing her expertise and versatility in the field.