With over 20 years of experience in advertising and communication, Adrian Păsărică joined Orkla Foods Romania in 2011 as Brand Manager for Tomi, LaMinut, and Bunica, later taking on the role of Head of Marketing. Previously, he worked in the creative field as a Copywriter and Group Creative Director at Mercury360. His career began in media and show business, where he gained experience as a DJ/music producer and radio and TV presenter.

He leads a marketing team that has received national and international recognition, with awards from prestigious competitions such as the Warc Awards, Effie Awards, Cresta London, Golden Drum, Internetics, Webstock, Comma, ADC, Lurzer's Archive, and the American Design Awards, for brands including Tomi, Naturli’, Ardealul, LaMinut, and Linco Patisero. He is also a jury member for leading local advertising festivals.

In recent years, Adrian has been invited as a speaker at conferences such as Future Trends Festival, Digital Marketing Forum, Best Marketing, Brand Power, Zilele Biz, Big Idea, and Brandfluence. Since 2023, he has also been teaching courses in Creativity, Strategy, and Marketing at the ADC School, BISM, and ASER Akademics.