With over 20 years of experience in communication, Adrian Păsărică joined the Orkla Foods Romania team in 2011. For a couple of years, he managed brands such as Tomi, Bunica and LaMinut, then he took over the Head of Marketing position. Previously, he worked in the creative area, being Copywriter and Group Creative Director at Mercury360, and until 2006 he gained experience in media and show business as a DJ and producer of radio and TV shows. He leads a marketing team awarded at national and international festivals, with the latest distinctions won at the Effie Awards, Cresta, Golden Drum, Lurzer's Archive or American Design Awards with Ardealul, Tomi and Linco Patisero.