Marketing & E-commerce leader with 15 years experience in digital marketing and e-commerce in Romania and France from which 8 years working for L’Oréal, world leader in beauty industry and 6 years in digital agencies for brands in FMCG, Telecommunication, Auto, Retail, Electronics, Financial services and Entertainment.

Currently part of the L’Oréal global E-commerce Management Comittee, driving the e-commerce capabilities development for the e-commerce, digital and marketing teams globally with focus on priority business models: pure players, marketplaces, eretailers, social commerce and D2C; priority e-commerce partners worldwide and future capabilities development impacting organization across functions: e.g retail media, data, content, livestreaming.

Business principle: results come when marketing and commercial strategies are connected, powered by the focus on shoppers’ needs and tensions, data and media activation across the full awareness- conversion-loyalty funnel.

Teamwork principle: teams are performing better when enabled to embrace creative ways/new ways of working to solve business challenges through common KPIs.