With +17 years of well-rounded expertise in marketing & communications - from brand strategy and brand management to media, digital & PR, Simona is currently leading the marketing activities for HEIRO Flavored category, aiming to drive profitable growth for both local and global beer & cider brands.

As a passionate marketer, she is actively orchestrating brands, starting from the creation of unique brand positioning and up to effective brand led execution that engage consumers with great insightful experiences, which delivers on both equity and business performance.

Her strong belief is that great business results are the output of an authentic people led leadership model.