Alina is the Marketing Manager at MedLife, where she has been actively contributing for over 8 years to the growth of one of the most visible and trusted brands in the Romanian private healthcare sector. With a professional background spanning more than two decades, she has gained experience in all facets of communication, both within advertising agencies and corporate marketing teams.

Throughout her career, she has been recognized at some of the world’s most prestigious advertising festivals, including Cannes Lions, Creativity Awards, Effie, and Internetics, for campaigns built on authentic insights and cultural relevance.

In today’s fast-evolving digital landscape, her focus has shifted toward SEO and GEO strategies, as artificial intelligence continues to reshape the rules of communication. Adapting and rethinking strategic perspectives have become essential to maintaining brand relevance and visibility in a competitive and dynamic environment.