Mădălina is Marketing & communication expert with more than 18 years of experience in top multinational companies (Raiffeisen Bank, ING Bank, BCR, Auchan Romania, Farmexim, Help Net) handling top brands and major projects, in B2C and B2B environments.

Creative and innovative mind, always positively challenging current status, starting from herself and injecting it to company’s culture, aiming an out-of-the-box thinking in order to be one-step ahead of the competition.

Exposed to strategy, planning, designing and implementing campaigns (ATL & BTL/ digital with display and performance components), product launch events, B2B events, offline and online customer approach; media and creative agencies relationship and cooperation, special project design and relationship.