Andrei is a customer-centric marketeer with a love for technology and innovation that bring value to individuals and society. His journey in marketing started in companies, then moved to entrepreneurship and continued back in companies within regional roles. This journey took him through companies like SAB Miller, eMag, Carlsberg, Zalando, and now Mars PetCare. In 2014, together with Bogdan Nițu, Andrei developed the Digital Strategy Module at the IAA School.