Camelia Petrescu has over 20 years of experience in market research. Over time she was involved in numerous strategic projects for both international and local brands. Her expertise in qualitative research keeps her in touch with the rapid changes of the Romanian society. She carefully observes the trends in lifestyle and consumerism, as well as the evolution of the consumer-brand relationships. Since 2008, Camelia is a founding member and partner of Unlock Market Research.