Andra is a senior marketing professional with a diverse background spanning consumer insights, category management and brand strategy, shaped by experience in telecom industry and, more recently, at Philip Morris International across both local and regional roles. Since joining the IQOS team in 2019, she has contributed to the company’s transformation towards a smoke-free future.
In her current role, Andra combines analytical thinking, strong business acumen and a deep understanding of consumers to transform data into strategic foresight and partner with senior leaders in shaping consumer-centric business strategies.