Currently Freelance Brand Management Consultant, Nicoleta is a senior marketing professional with 15 years+ international experience, leading through her career integrated marketing and commercial strategies for more than 15 brands in 20 markets - like Ariel, Pampers, Mr Proper, Vicks, Fairy, Lenor, Jacobs. In addition to Brand Management roles, Nicoleta led Global Shopper Marketing for Discounter and Pharmacy channel (P&G headquarters Geneva) and coordinated P&G eBusiness for Romania.

Nicoleta’s most recent corporate role was Commercial Operations Senior Marketing Director and Analytics & Insights leader for Procter & Gamble South East Europe, responsible for P&G business in 10 markets.

Beyond corporate roles, Nicoleta has contributed to Marcom industry as Board member of IAA Romania and Marketing & Communications trainer and lecturer.