A proud alumnus of Bucharest University of Economic Studies with a master’s degree in communications, that accrued a rich expertise in Marcom and has a passionate focus on communication strategy & all aspects of media, especially new creative innovations. Along a career spanning many years was fortunate to work for multiple brands across various industry sectors, both in agencies and advertisers’ teams, and be involved in numerous campaigns and projects that received industry level recognition both locally and internationally. Currently steering the integrated communication planning and media operations (digital and non-digital) for all brands (beverages and snacks) at PepsiCo Romania.