Case Studies of the winning works – Internetics 2011
The Kinder Surprise Story - HyperActive
Winner FMCG - Food - Websites, microsites and blogs promoting brands
BRONZE Winner Websites, microsites and blogs promoting brands
Best Web Design
Client: Ferrero Romania
Agency: HyperActive
Campaign period: August 25th - October 17th 2011
Promoted in the following media: online, TV, event
BACKGROUND
As in previous years, the launch of a new Kinder Surprise collection is a real surprise and a great event for both parents and children. And each new Kinder Surprise collection says every time an original and modern story. Therefore, the www.PovesteaKinderSurprise.ro website naturally took the form of a digital book for children, with illustrations, 3D graphics and animation.
American ROM - MRM Worldwide / McCann Erickson
Winner FMCG - Food - Websites, microsites and blogs promoting brands
Winner FMCG - Food - Interactive Campaigns
GOLD Winner Interactive Campaigns
Client: Kandia Dulce
Agency: MRM Worldwide / McCann Erickson
Campaign period: September 30th - November 2nd 2010
Promoted in the following media: ATL, BTL, PR, online, social media
BACKGROUND
ROM Autentic is recognized as the Romanians chocolate bar, therefore the desire of more and more young people to leave the country and their dissatisfaction regarding Romania gave us enough reasons to start a campaign. Plus, the ROM bar was in danger of becoming irrelevant, dusty and rusty for the young public, thus the young generation can't relate their childhood with the chocolate bar, as former generations do.
Rediscover Romania - iLeo
Winner Others - Websites, microsites and blogs promoting brands
GOLD Winner Websites, microsites and blogs promoting brands
Winner Best Use of Social Media
Winner Best Use of Mobile
Winner Others - Interactive Campaigns
SILVER Winner Interactive Campaigns
Client: OMV Petrom SA
Agency: iLeo
Campaign period: March - October 2011
Promoted in the following media: social media
BACKGROUND
Rediscover Romania started in 2010, when Petrom wanted to remind Romanians of all national beautiful places, more or less ignored or forgetten before. More specific, Romanians had in mind only two regions as their holiday destinations: the seaside and Valea Prahovei. Petrom decided that is a good time to talk about what is really worth seeing in our country.
MedLive.ro – Live with doctors - Smile Media
Winner Health - Websites, microsites and blogs promoting brands
SILVER Websites, microsites and blogs promoting brands
Client: MedLife
Agency: Smile Media
Campaign period: January 1st 2010 - present
Promoted in the following media: www.hotnews.ro, Facebook
BACKGROUND
The MedLife campaign is a 2 years campaign with two main stages: "Live from the operating room" (2010), focused on live broadcasts of surgical interventions and "Live with physicians" (2011), with focus on forming a fast, constant and reliable connection between the MedLife readers and MedLife doctors. This bond was created and mantained through generating specialized and constant content during these 2 years, involving a team of medical editors fulltime and creating specialized blogs updated by doctors, a forum and social media accounts.