Case Studies of the winning works – Internetics 2010
Injectors Concert - Odyssey
Winner Automobiles - Products and services - Websites, microsites and blogs promoting brands
BRONZE Winner Websites, microsites and blogs promoting brands
Winner Best Use of Viral Video
Client: Rompetrol
Agency: Odyssey
Campaign period: September 27th - October 26th 2010
Promoted in the following media: online banners
BACKGROUND
The campaign was created in order to highlight, in an unconventional way and with humor, the benefits of the Efix fuel: motor protection, reducing corrosion and cleaning injectors. The benefit of cleaning the injectors was dramatized in the creative idea: "The Efix injectors are so clean that you can sing at them". The campaign aimed to convey the message using a 3 minutes movie launched and shared in the online media. The movie shows a driver who wants to pick up his car after a cleaning of its injectors in an auto service. The mechanics then start making fun of him since he didn't need to clean his injectors if he used Efix. And, to offer him a demo, they start using the injectors as a musical instrument and sing at them.
TuborgSound.ro - Kinecto
Winner Travels, entertainment and leisure - Websites, microsites and blogs promoting brands
SILVER Winner Websites, microsites and blogs promoting brands
Winner Travels, entertainment and leisure - Interactive Campaigns
SILVER Winner Interactive Campaigns
Client: URBB
Agency: Kinecto
Campaign period: September 23th - October 10th 2010
Promoted in the following media: online, TV, press
BACKGROUND
In early September, Tuborg assume the mission to support and promote the new wave of Romanian music launch of TuborgSound.ro.
To go further with this promise, Tuborg launched a campaign to seek a band to be promoted nationally on TV spot and to whom will finance making a video.
Nae Pop - Webstyler
Winner Social campaigns, political and awareness messages - Websites, microsites and blogs promoting brands
SILVER Winner Websites, microsites and blogs promoting brands
Winner Social campaigns, political and awareness messages - Interactive Campaigns
GOLD Winner Interactive Campaigns
Client: Pfizer
Agency: Webstyler
Campaign launch: September 2nd 2010
Promoted in the following media: online
BACKGROUND
The strategic approach: smokers tend to reject all health warnings and medical approaches on the subject of quitting smoking. Therefore, we dediced not to talk directly about quit smoking through treatment, we have chosen a solution to overcome these barriers. We created a character that would bring into question the social impact of tobacco addiction and the fact that addicts need help to quit. This is how Nae Pop appeared, an isolated and ill smoker that addiction prevents him from a normal social life.
True Football - Webstyler
Winner Food and Drinks - Websites, microsites and blogs promoting brands
GOLD Winner Websites, microsites and blogs promoting brands
Client: Ursus Breweries
Agency: Webstyler
Campaign launch: March 19th 2010
Promoted in the following media: online, BTL, pakaging (special cans)
BACKGROUND:
TimiÅŸoreana, a brand that supports the passion for things well done that wins the time test, is the main sponsor of the Romanian Football Cup. In a Romanian football rulled by media scandals and non-values, TimiÅŸoreana aimed to revive the true spirit of football, defined by dedication, passion and fair play. The only area in which that spirit can be found is the Romanian football's glorious past with its legends.
Driver in Romania - Apropo Media & Aegis Media
Winner Best Use of Advertising Games
Winner Publications & Media - Interactive Campaigns
BRONZE Winner Interactive Campaigns
Client: ProMotor.ro
Agency: Apropo Media & Aegis Media
Campaign period: July 5th - August 30th
Promoted in the following media: online, TV, print, radio, OOH
BACKGROUND
The remake in a tragicomic way of the experience of being a driver in Romania. This is how the campaign appeared, the first game in online about surviving on the Romanian roads. To prove that he's a great driver and to win an Opel Corsa, each player had to overcome many many problems encountered during ten virtual tracks.